Christmas Toolkit

Automation and Personalization for Consultants

Context

Natura, one of the largest cosmetics companies in Brazil, faced a significant increase in sales demand during the Christmas period.

To help its consultants better manage their year-end campaigns, Natura looked for a digital solution that not only facilitated the creation and distribution of promotional materials but also allowed for large-scale personalization, ensuring that each consultant could quickly and efficiently highlight their personal brand.

strategy

Squadfy identified the need for a tool that centralizes the creation of customized campaigns and facilitates the distribution of promotional content to Natura consultants.

The strategy was to build a flexible digital system that provided autonomy and simplicity, while delivering ready-to-publish materials through direct communication channels, such as WhatsApp, a platform widely used by Natura consultants.

solution

Squadfy developed a special Christmas Toolkit, which served as the main digital work tool for the consultants. This innovative solution offered:

Complete customization of media pieces: Consultants could personalize all campaign materials for Christmas, including the campaign website, with their own contact information.
Automation via WhatsApp: The entire media generation process was automated. Consultants received, directly to their WhatsApp numbers, personalized campaign materials ready for dissemination, eliminating any manual complexity.
Simplicity and efficiency: The system was designed to be intuitive and fast, allowing consultants of different technological profiles to use the tool without difficulties, focusing on maximizing their sales during the festive period.