MyBar HEINEKEN

How Squadfy brought Digital Transformation to HEINEKEN's Trade Marketing with MyBar

Context

Challenges Faced by HEINEKEN

Facing a complex process of distributing benefits along with difficulties in connecting and engaging with partner bars and end consumers, HEINEKEN sought a solution that would provide excellence and closer proximity to both its customers, traders, and its consumers.

strategy

Innovation Partnership

HEINEKEN and Squadfy have formed a strategic partnership aimed at creating a new experience in integrated management of trade teams, sales, points of sale, and the final consumer experience through promotions. MyBar emerges as an ecosystem, centralizing innovative and robust functionalities serving on-premise establishments, group brands seeking effective activation, and teams dedicated to relationship management and campaigns.

solution

The Squadfy Revolution

We present an intuitive and powerful platform designed to weave a network of connections among partners, clients, and administrators, providing a series of benefits for all involved in the MyBar ecosystem. This solution has been structured into three interconnected environments, offering an optimized experience for each type of user:

For the Brand/Campaign Administrator
A dedicated space for creating and managing campaigns and users, simplifying the administration of promotional actions.
For the Point of Sale
A personalized area for each registered bar, facilitating access to codes, vouchers, and details of ongoing campaigns.
For the End Consumer
An exclusive environment where users can easily redeem their vouchers and enjoy the benefits offered at partner bars.