30e
•
2023
30e Live
Transforming the Digital Presence of 30e
Context
Innovation in Entertainment - 30e
30e, an emerging event producer in the music scene, has already made its mark with an enviable portfolio that includes heavyweights like Gorillaz and Slipknot. Aiming to elevate major tours and festivals, 30e seeks to provide the best possible experience for its partners, artists, and, of course, the audience.
strategy
Digital Challenges
Despite the success in the events world, 30e faced a major challenge: its website. A platform that served more as a static showcase of the brand than as a channel for interaction and engagement with its audience. The lack of effective site management, the absence of interactivity, and the invisibility of data were significant barriers to the brand's growth in the digital environment.
solution
The Digital Strategy of Squadfy
The Digital Strategy of Squadfy Identifying these gaps, Squadfy delved deep into the needs of 30e. Through detailed interviews and in-depth analyses, the Squadfy team developed a tailored solution: a revamped website that not only reflects the dynamism and energy of the 30e brand but also serves as an engagement portal for fans and interested parties. This new site features:
Event Overview. A clear exposition of past, present, and future events, allowing visitors to understand the breadth of 30e's productions.
Ease of Purchase. A clear exposition of past, present, and future events, allowing visitors to understand the breadth of 30e's productions.
Strategic Data Collection. Specific fields for data collection, providing 30e the opportunity to better understand its audience.
Integrated Customer Service. A direct channel for questions and interests, bringing the brand even closer to its audience.
Autonomous Content Management. The capability of 30e to manage website content and monitor user interactions in real-time.
Results
Enhanced Engagement
The audience can not only learn about the 30e events but also engage directly with ticket purchases and interact with the content.
Digital Autonomy
With the ability to manage its own content and analyze data, 30e has complete control over its online presence.
Strategic Data Vision
Data collection allows 30e to better understand its audience, adjusting its marketing strategies and event production accordingly.
Efficient Integration
The integration with existing tools, such as CRM and customer service systems, further optimizes 30e's operation in the digital space.
