<At Squadfy, we are always attentive to the latest trends in technology. Our commitment is to develop websites and systems that not only meet the current needs of our clients but are also prepared for the future.
With the advancement of artificial intelligence robots, such as ChatGPT, that read and understand online content, it is essential to adapt the content creation strategy so that it is not only relevant for humans but also optimized for AI.
The traditional search engine optimization (SEO) has evolved, and what we are seeing is the emergence of a new approach: Robot Engine Optimization (REO).
Below, we have separated some tips on how to optimize your website for a REO approach.
How to Adapt Content to Be More Relevant for AI: SEO vs. REO
Know your human and robotic target audience
SEO: Traditionally, we focus on the human user experience, keyword optimization, catchy titles, and backlinks.
REO: Now, it is equally important to optimize for AI robots, such as ChatGPT. This means producing content that can be easily "learned" by AI, i.e., clear, direct, and logically structured. The use of metadata and semantic structure becomes even more important.
Create content with rich and semantic context
SEO: The quality of content is measured by relevance and engagement.
REO: AI learns from context and semantic data. Content that explains clearly and unambiguously is more easily understood by AI algorithms. The use of natural and well-structured language facilitates indexing by these tools.
Structure your content with a focus on clarity and accessibility
SEO: The correct use of titles, subtitles, lists, and well-organized paragraphs is already a common practice.
REO: For AI, logical structuring of content is essential. Well-categorized information, detailed explanations, and the use of clear data help robots better understand your content. Including examples and clear explanations increases the accuracy with which AI interprets your information.
Optimize metadata and rich snippets
SEO: Metadata helps search engines understand content.
REO: AI robots depend even more on metadata, schemas, and rich snippets to interpret and "learn" content. Implementing structured data with rich snippets that clearly describe products, services, and information ensures that these robots interpret and index your site accurately.
Write for humans and AI at the same time
SEO: The focus has been on pleasing the search algorithm while also attracting the human reader.
REO: Now, your content needs to be readable and informative for AI. Natural language and engaging writing for humans remain essential, but adding detailed and comprehensive information ensures that AI absorbs your content correctly.
Conclusion and Next Steps
While SEO remains relevant, REO is becoming a critical aspect for those who want to stand out on the web. Adapting your content to be understood by both humans and AI is the future of digital creation. At Squadfy, we are ready to help you take this next step by developing modern and optimized websites for the new digital landscape.
Contact us today and let’s ensure that your online presence is prepared for the era of AIs!
