The Brazilian Retail Fair 2025, held in Porto Alegre, brought a clear and current overview of the impact of artificial intelligence (AI) on the retail sector. It is no longer about promises or experiments; AI is integrated into operations, marketing strategies, and customer service, transforming the way brands and consumers interact.
Here, we gathered the five main movements we saw at the fair that are already shaping the present and the future of retail:
1. Hyperpersonalization with AI: microsegments that convert
The CRM solutions presented at the fair showed how AI is being used to create highly personalized segments: microsegments that can have up to 50 people.
Using natural language to apply dozens of filters, companies achieve impressive conversion rates, reaching 80%. This means more relevant campaigns, greater engagement, and concrete results.
2. AI-generated communication: contextualized and relevant content
Communication in retail is becoming increasingly precise, with messages automatically generated by AI that consider the context, history, and preferences of the customer. This combination of data and content creation enables unique campaigns that speak directly to the consumer, increasing engagement and the effectiveness of actions.
3. Predicting buying behavior with AI
Advanced AI tools analyze customer behavior to predict future trends and buying decisions. This allows for more efficient stock planning, personalized offers, and more assertive campaigns, reducing waste and increasing consumer satisfaction.
4. Customer service bots: intelligent automation
Customer service bots are already a consolidated reality in retail. Several exhibiting companies demonstrated robust solutions that combine natural language processing and continuous learning to offer fast, efficient, and humanized support, enhancing the customer experience and reducing operational costs.
5. AI for creating mockups and virtual displays
Innovation has also reached the physical and digital point of sale with AI tools capable of generating mockups, virtual displays, and even runway shows with brand products, simulating real environments and optimizing visual planning. This makes the process more agile and allows testing multiple display strategies at low cost.
Why keep track of these trends?
Retail is in constant transformation, and artificial intelligence is one of the main drivers of this change. Companies that strategically incorporate these technologies gain a competitive advantage, improve the consumer experience, and optimize operations.
At Squadfy, with over 13 years of experience in retail, we closely follow these trends and help our clients implement them practically and efficiently, accelerating digital transformation and generating real results.
Want to know more about how AI can transform your business? Talk to Squadfy.
